Privacy Policy

1. Introduction

Welcome to FITCHECK. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").

By using FITCHECK, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use the App.

2. Information We Collect

2.1 Account Information

When you create an account using Apple Sign-In, we collect:

• Apple User ID: A unique identifier from Apple
• Email address: If you choose to share it with us (or a private relay email from Apple)
• Account creation date: When you first signed up

We do not have access to your Apple password or other Apple account credentials.

2.2 Outfit Photographs

When you scan an outfit, we collect:

• Photographs: Images you upload for outfit analysis
• Image metadata: Upload date, time, and device information

Your photographs are sent to OpenAI's API for AI analysis and are stored locally on your device for your viewing history. We do not store your photographs on our servers. The actual photograph files on your device are only accessible through your authenticated account. We do not share your photographs with other users or third parties (except as described in Section 4).

2.3 Analysis Data

After analyzing your outfit, we store:

• Style scores: Ratings across three categories (fit, color, and style) plus an overall score
• Style category: The detected style of your outfit (e.g., Streetwear, Casual, Minimalist, Business Casual, Old Money, Sporty)
• AI-generated feedback: Tips and recommendations for improvement in each scoring category
• Scan history: Records of your past analyses

2.4 Style Preferences

During onboarding, you may provide:

• Style preferences: The fashion styles you gravitate toward
• Fit preference: Your preferred clothing fit (e.g., slim, regular, oversized)

These preferences are used to personalize your outfit analysis.

2.5 Subscription Information

For paid subscribers, we collect:

• Subscription status: Whether you have an active subscription
• Subscription tier: Free, paid, or unlimited
• Subscription product ID: Which subscription plan you are on
• Purchase receipts: Validated through Apple's servers (we do not store payment card information)

All payment processing is handled by Apple. We do not collect or store your credit card or payment information.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide Our Service

• Process and analyze your outfit photographs using AI
• Generate personalized style scores and recommendations
• Store your scan history for your reference
• Authenticate your account and manage your session

3.2 To Manage Subscriptions

• Verify your subscription status
• Enable or restrict features based on your subscription tier
• Prevent abuse and enforce fair use policies

3.3 To Improve Our Service

• Analyze usage patterns to enhance user experience
• Debug technical issues and improve app performance
• Train and improve our AI models (using aggregated, anonymized data only)
• Develop new features and functionality

3.4 To Communicate With You

• Send daily reminder notifications (if you opt in)
• Send important updates about the App or your account
• Respond to your support requests
• Notify you about changes to our Terms or Privacy Policy

3.5 For Security and Legal Compliance

• Detect and prevent fraud or abuse
• Enforce our Terms of Service
• Comply with legal obligations
• Protect the rights and safety of our users

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

4.1 Service Providers

We work with third-party service providers to operate our App:

• Supabase: Database hosting and backend infrastructure (stores your account data and analysis results)
• OpenAI: AI-powered outfit analysis (your photographs are sent to OpenAI's API for analysis, subject to OpenAI's data usage policies)
• Apple: Authentication (Apple Sign-In) and payment processing (in-app purchases)
• Superwall: Subscription and paywall management (receives your user identifier to manage subscription state and display paywalls)

These service providers have access to your information only to perform services on our behalf and are obligated to protect your information in accordance with their privacy policies.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal requests (subpoenas, court orders, or government demands)
• Protecting our rights, property, or safety
• Protecting the rights, property, or safety of our users or the public
• Investigating potential violations of our Terms of Service

4.3 Business Transfers

If FITCHECK is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice in the App before your information becomes subject to a different privacy policy.

4.4 Aggregated and Anonymized Data

We may share aggregated or anonymized information that cannot be used to identify you for analytics, research, or marketing purposes. For example, we might share statistics about overall usage patterns or style trends.

5. Data Storage and Security

5.1 Where We Store Your Data

• On your device: Outfit photographs are stored locally on your device
• In the cloud: Account data, style preferences, and analysis results are stored on secure servers provided by Supabase

By using the App, you consent to the transfer and storage of your information in these locations.

5.2 Security Measures

We implement industry-standard security measures to protect your information:

• Encrypted data transmission using HTTPS/TLS
• Secure authentication via Apple Sign-In
• Row-level security policies ensuring users can only access their own data
• Access controls and authentication for our backend systems
• Regular security audits and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5.3 Data Retention

We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your account and data at any time through the App settings.

After account deletion, we will:

• Permanently delete your analysis results and scan history
• Remove your account information from our active databases
• Note that photographs stored locally on your device are not automatically deleted — you may remove them by uninstalling the App
• Retain limited information (such as transaction records) only as required by law or for legitimate business purposes

6. Your Privacy Rights

6.1 Access and Portability

You have the right to access your personal information and request a copy of your data in a portable format. Contact us at the email below to request your data.

6.2 Deletion

You can delete your account at any time through the App settings under Profile → Delete Account. This will permanently remove:

• Your account information
• All scan results and history
• Your style preferences and profile data
• Your subscription status (note: you must cancel your subscription separately through Apple)

6.3 Opt-Out of Communications

You can opt out of push notifications by adjusting your notification preferences in the App settings or through your device's system settings.

6.4 California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information (note: we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

6.5 European Privacy Rights

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

7. Children's Privacy

FITCHECK is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13. If you are under 13, please do not use the App or provide any information to us.

If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information as quickly as possible. If you believe we have collected information from a child under 13, please contact us immediately.

For users between 13 and 18, we recommend obtaining parental or guardian consent before using the App.

8. Third-Party Services and Links

Our App integrates with third-party services that have their own privacy policies:

• Apple Services: Apple Privacy Policy
• Supabase: Supabase Privacy Policy
• OpenAI: OpenAI Privacy Policy
• Superwall: Superwall Privacy Policy

We are not responsible for the privacy practices of these third-party services. We encourage you to review their privacy policies before using them.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your country.

When we transfer your information internationally, we implement appropriate safeguards to ensure your data receives an adequate level of protection, including:

• Standard contractual clauses approved by the European Commission
• Other legally recognized transfer mechanisms

10. Cookies and Tracking Technologies

Our mobile App does not use cookies or tracking technologies. We use only the following for app functionality:

• Local Storage: To cache data and improve app performance
• Device Identifiers: To uniquely identify your device for authentication and security purposes only

We do not use advertising trackers or cross-app tracking services.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you through the App or via email for material changes
• Obtain your consent where required by law

Your continued use of the App after changes are posted constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.

12. Data Processing Legal Basis (GDPR)

If you are in the EEA, our legal basis for collecting and using your information depends on the specific information and context:

• Contractual Necessity: Processing is necessary to provide our services to you
• Consent: You have given us explicit permission (which you can withdraw at any time)
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving our service, fraud prevention)
• Legal Obligation: Processing is required by law

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

For privacy-related inquiries, we will respond within 30 days of receiving your request.

14. Your Consent

By using FITCHECK, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and sharing of your information as described herein.